It may not have been a Roman holiday, literally, but the Colloseum in the background did help to recreate the magic of Rome as Delhi witnessed the launch of Longines Dolce Vita Collection. Doing the honours, was Longines ambassador of elegance
Aishwarya Rai Bachchan along with Claude Jaunin, sales manager of the brand for the Asia Pacific region.
Models walked the ramp in clothes by
Gauri and Nainika, sporting the watches that represent the Italian way of life and combine classic style with contemporary elegance.
Talking about her 11 years of association with the brand, Aishwarya said, “Longines stands for classic elegance.
I have had a wonderful time endorsing its products. It is my pleasure to launch the Dolce Vita steel and gold collection as I can identify with the basic essence of the collection that is international style and vintage charm blended into one.” With two special saxophone numbers by Dreamy Sax and a spread of Italian delicacies to conclude the evening, one couldn’t help but say, la dolce vita, indeed!